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CEO Andrew Beckman Interviews with Argyle Journal
CEO Andrew Beckman took some time this week to sit down with Argyle Journal to discuss the big advances and growth areas in digital marketing. Argyle’s Scott Robbin and Andrew had an in-depth talk...
View ArticleBreaking News: Microsoft adCenter is now Bing Ads
If you have not logged into your adCenter account this morning you might want to. A refreshed new login page waits along with a few revamps to tools / resources. Also on the horizon are updates to the...
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Pizza, Beer and the Gift Economy of Social Media
Photo courtesy of Content Marketing World Just like a great movie, the mark of a good conference is when you’re still thinking about it a week later. Content Marketing World 2012 had a lot of...
View ArticleWho’s Who in Digital Attribution
There’s no doubt attribution is a hot topic in digital marketing. As I’ve dedicated myself to learning more about it this fall, I’ve noticed there’s a whole lot of the same rhetoric being sold as new...
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Monthly Industry Roundup: September 2012
WHAT’S HAPPENING IN MOBILE? Apple’s iPhone 5 sales topped 5 million in the first weekend and more than 100 million iOS devices have updated to iOS 6 since its release. Two-thirds of smartphone users...
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Google Attribution Modeling Tool Whitelisted
In keeping with my professional development in the attribution field, I spent a very informative hour checking out the below webinar from Google on Attribution for Digital Success. Ok, so I listened...
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Content and Conversation for Brands in an “Empty” 2013
As we begin to look forward to 2013 and attempt to lay out effective marketing strategies and initiatives for our respective brands and clients (between tryptophan naps and candy cane binges), there...
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Infographic: How PPC Advertising Boosts Sales
In the course of speaking with new partners we spend a lot of time explaining how pay per click advertising actually works. CEO Andrew Beckman asked us to explain this process visually, using the same...
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The Big Wins of 2012
Who said the marketing world slows down around the holidays? We’ve been hustling all week to get in last-minute projects, have kick off meetings with new clients and pre-load content for the upcoming...
View ArticleFunny Videos on Google Analytics in Real Life
While we typically post on the nuts, bolts and technical whiz-bangs of Google Analytics, these videos had us rolling this morning. Check out Google’s riffs on why online shopping should be easy.
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Creative Team Wins 2012 Gold MarCom Award
When The George Washington University Hospital asked Location3 Media to create a responsive website for the International Institute for Robotic Surgery our creative team looked forward to the...
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Google Introduces Zavers
On the heels of their announcement that Google Punchd, will be defunct in the next few months, Google announces the re-release of their newest loyalty and savings product, Zavers. Google purchased...
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2013: The Time for Integrated Digital Marketing Is Now
As we speed into the new year (seriously, where has January gone?) and assess our respective marketing strategies and initiatives there are a lot of buzz words that seem to be floating around the...
View ArticleMonthly Industry Roundup: January 2013
LOCATION3 MEDIA NEWS; If you happen to be at the IFA Convention in Las Vegas (Feb 17-20 at the MGM Grand) this year, please stop by Booth #310 and say hello. We always welcome thought-provoking...
View ArticleLocation3 Media Reports Rapid Growth in 2012
As the final numbers for 2012 are released, the team members at Location3 are proud to share our growth over the last year. Between 1999 and 2012 Location3 Media went from a small start up with a...
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What does the Firefox Automatic Block Mean for Advertisers?
Firefox announced yesterday that it is automatically blocking all third-party cookies. The option of blocking third party cookies has existed for a long time in Firefox and most browsers, however this...
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IFA 2013 Takeaways
It’s been exactly one week since our flight left IFA 2013 in Las Vegas and touched down in a very, very snowy Denver. Since then, I’ve had a chance to reflect on my experiences and interactions at...
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What Google’s Enhanced Campaigns Means for Marketers
Google recently announced the newest upgrade to the Google AdWords product, Enhanced Campaigns. According to Google’s official blog post, “Enhanced campaigns help you reach people with the right ads,...
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How to use Enhanced Campaigns: Bid Adjustments
Welcome to the second post in our series on using Google’s new Enhanced Campaigns. Our first post covered the basics of the new platform and provided some insight into what this important development...
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Integrated Digital Marketing for Franchise Systems
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are...
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